Spread the love

125 – 133 The Parade, Watford

Key Benefits

  • Highly sustainable location, at the heart of Watford town centre, for walkable access to a wide range of shops, restaurants and services. These include a GP surgery, library and leisure centre.
  • 2,134.7 sqm of new, active, family friendly retail space to contribute to the long term viability of the High Street.
  • Circa 146 homes, including affordable homes.
  • Near Watford Junction train station for quick access to London, Birmingham and the North. Also near Watford High Street Overground station.
  • A modern, attractive and sustainable design.
  • 52 car parking spaces for use by the retail units, with 6 for residential use including EV charging bays and Car Club spaces.

Issues with the current use of the site

Issues relating to anti-social behavior and crime around the current site are well known by local residents. Below are official crime statistics from 2019, showing incidents including violent assaults, drug related crime and anti-social behavior.

The proposals for a new mixed use development will introduce more sociable and family friendly uses for the site, which will hopefully result in fewer instances of crime and ASB.

Planning Policy

  • The site is allocated for development in the Final Draft Local Plan 2018-2036, meaning the principle of development is established
  • Strategic Policy CDA2.2: Town Centre Strategic Development Area states that development should “intensify town centre uses and increase the number of people living in the town centre, intensifying footfall and adding vitality to the town throughout the day and evening”.
  • The policy also states that development should include “active frontages on the ground floor”.
  • The site is partially in the Civic Core Conservation Area, which includes Watford Central Library and the Town Hall. The proposals seek to be sympathetic to this local vernacular.
  • The Watford Tall Buildings Study states that ideal building heights on the High Street should not exceed 5 storeys. However, stepping away from the High Street frontage, taller buildings are considered appropriate. While what is being proposed includes a mixed-rise element, this is not excessively larger and strikes the balance between not adversely impacting the character of the Town Centre while intensifying sites to increase footfall and people living in the Town Centre.

Contact Us

If you have any queries, please contact Alice Marmara of SP Broadway on 07899 658 292
or at alice@spbroadway.com.